Director David Fincher and his team are doing a fantastic job marketing their upcoming adaptation of The Girl with the Dragon Tattoo. Their newest promotional release is a video that shows how a metallic poster is created set to music created by Trent Reznor… Nice!
Their last collaboration resulted in one of the best ‘nerd’ movies of all time: The Social Network.
Watching that video made me think about the work I’ve put into my own film’s posters. Obviously, I don’t have access to that type of equipment (or a graphic designer for that matter) so I have to figure things out on my own. At the end of the day, you have to figure out the best way to generate interest for your film.
A while back, after I created the second poster for ‘The Climb’, I asked myself if it was good enough and the answer was no. It wasn’t until a few months later when I finally created something that reflected the story I want to tell. The point is, there is a lot that goes into each and every piece of artwork for a major motion picture so why not equal that effort and passion in your own promotional efforts?
Check out more posts on creating posters and artwork below: