In honor of Fearless Felix Baumgartner and his ridiculous space jump, here are 5 awesome gravity defying movie fights… Seriously, I’m still blown away that a human being essentially jumped off the planet earth.
CHRISTOPHER NOLAN’S HYPE TRAIN HAS LEFT THE STATION!
The Dark Knight’s viral campaign was remarkable to say the least. Each and every poster, trailer, TV spot, website and Easter egg built up an ‘event’ rather than just another summer release.
why so serious poster
With Inception, Nolan and his team were tasked with promoting an entirely new and complex world. The resulting marketing campaign was amazing and once again, the movie delivered on the incredible hype surrounding it.
I’ve always been fascinated by movie marketing. Successes and failures. It’s incredible to think about how many times a trailer promotes a movie that doesn’t really exist. Misleading trailers and horrific posters comprised of floating heads and bad Photoshop are everywhere. But there are also trailers you have to watch 42 times the day they show up online. There are posters you save as your desktop wallpaper. There are inspiring promotional materials everywhere.
Throughout the last 5-10 years, Christopher Nolan and his team have done a remarkable job selling the movies he directs. I remember when people doubted whether or not a Batman ‘reboot’ could truly erase the horror that is Batman & Robin… It did.
The brilliant marketing behind these epic films evolved as the world did embracing social media and the power of viral marketing. I still remember following all the scavenger hunts and clues ‘The Joker’ left in strategic locations. Promotional materials for The Dark Knight were everywhere. They led to unique and secret websites. They revealed hints about the plot. They generated hype.
Of course, we all saw the results of that marketing campaign. 533 Million domestic and an Oscar for Heath Ledger’s legendary performance as The Joker.
Who knows what’s in store for the final chapter of this incredible film series. The Dark Knight Rises is still months away but it’s clear the marketing campaign will once again raise the bar. We’ve already been treated to an amazing teaser trailer giving us our first brief glimpse of Bane. It was a trailer largely comprised of reused footage from the first 2 films… And it was amazing.
I wasn’t surprised. The teaser for The Dark Knight didn’t contain any footage at all and it still gives me chills.
THE DARK KNIGHT RISES PROLOGUE
Nolan and co. just unleashed a 6 minute prologue in front of IMAX prints of Mission Impossible: Ghost Protocol. I had a ticket for a 2pm screening and had to take a bus, a subway and a cab to get there on time. I’m thankful I did. To say that the sequence is big is an understatement. It’s like Nolan sat in a room and thought about how cool it was to flip over a transport in The Dark Knight. Then he challenged himself to go bigger.
“I know… Let’s flip and rip apart a PLANE… In mid air!”
Everyone’s reactions are generally the same online. The prologue is incredible but some of Bane’s lines are difficult to understand. While it’s true, it does give Nolan the opportunity to go back and clean up some of the lines through ADR. What I don’t understand is how some people objected to Bane’s accent. I think his voice sounds awesome overall when you can understand what he is saying. It’s an amazing introduction to a relentless and volatile Bane. I can’t wait to see him break Batman.
Just days after unleashing a fantastic poster and the epic prologue sequence, fans were also treated to a brand new and equally awesome trailer!
“When Gotham is ashes… You have my permission to die.”
It’s another phenomenal trailer that gives us a glimpse at all the major characters without spoiling much of the story. Check out this link for a detailed breakdown of the prologue and trailer. There are a few shots of a cane suggesting Batman/Bruce Wayne is seriously injured in some way. Will Bane break the Bat? It makes me sad that July 20th, 2012 is so far away…
All of these announcements and reveals have been supported by secret ‘leaked’ CIA documents, websites, tweets, features in magazines and more. Who knows what more we can expect from the film’s marketing department in the next 9 months.
I certainly helps the impossibly long wait before we get to see the film.
Need to catch up on the Batman franchise before the big release next year? You can watch films with LOVEFiLM online or by DVD rental at your convenience.
Go to any major sports website and you will find Power Rankings. A popular ranking system that lists every team in a league from best to worst.
Since I work for a sports network, it makes perfect sense to take that system and rank my favorite movies of all time.
Except I’m doing things a little differently. These won’t be updated weekly. (That would be ridiculous) However, you will find links to stories I’ve written on the films in addition to trailers and bonus posts.
M. Night Shyamalan’s film inspired me to become a better screenwriter. There are definitely a ton of people out there who disagree with my number 1 pick but I stand by it. I feel like writing every single time I see it.
All three films are included in this pick. Many people loved the first film but hated the trilogy as a whole but I disagree. I didn’t love Revolutions but Reloaded was incredible. Plus, you really can’t deny how amazing the first film was. Outstanding.
Normally, I don’t post news items. I save my reactions to huge news and trailers for my weekly Rundown posts.
Having said that, this is too big to ignore. Finally, we get our first poster for The Dark Knight Rises! Not so long ago, I wrote about The Legend of Inception and it’s remarkable marketing campaign. Christopher Nolan and his team have proven yet again that they are the best.
This poster is awesome! It’s so hard to deliver on such an enormous amount of hype but time and time again, they did it. (More reaction Joblo, /Film, Collider)
I have to say I was curious to see what ‘color’ they go with for the new film. Batman Begins had a very distinctive tan look whereas The Dark Knight went with blue. I had The Dark Knight Rises narrowed down to either red or white. This teaser poster seems to confirm the latter but you never know. I figured I would include a couple previous posters as well. Outstanding.
I couldn’t be more excited to see the teaser trailer this week if the rumors are true. Will we be getting a voice over teaser like The Dark Knight? Or will we get to see some footage? I think it will be a mix of both. I’m thinking we will get a few shots including one of Bane and maybe the back of Catwoman but the majority will be a V.O about Batman’s life on the run.
Nothing beats a good action movie when the mood strikes and we all have our favorites. A quick Google search revealed tons of ‘best action movies ever’ lists. Obviously, there are classics that appear on many lists but it always depends on the fan.
It’s not enough for a film to be crammed with wall to wall explosions and fights for me. The action has to drive a good story with characters we care about. What good is a shootout if you don’t care who wins?
So while there are countless lists like this out there, action fans will agree that there is always time for a collection of fantastic action trailers!