Internet and online market is very volatile. It frequently invents new keywords, trends and searching algorithms. Companies have to use updated strategies and trends to get higher ranking on search engine result pages. More than 50 percent of online viewers click on the websites that appear on the first page of Search Engine Result Pages (SERP). Companies use search engine rank tracker to track the rankings of their websites on search engines.
Website rankings are not constant, it changes very frequently and these changing rankings change viewership and revenue for the companies. Therefore, companies and website owners have to employ latest strategies to get higher rankings on search engines. It necessitates that companies have to frequently reinvent strategies to stay ahead of the competition on search engines result pages. Companies use best rank tracking software to track the rankings of their websites and their competitors’ websites.
Google, Yahoo, Bing etc are most popular search engines. Companies prefer to follow searching algorithms of these search engines to ensure that their websites comply with the searching algorithms. This helps the websites in getting higher rankings on these search engines. Companies use Google keyword tracker to track the rankings of keywords on Google search engine.
To stay ahead of the competition and get higher rankings of their websites companies use many updated strategies:
- Social media: Social media has spread across the world. Social media platforms like Facebook, Twitter, YouTube, Instagram etc are very popular among masses. Many search engines index postings on social media platforms especially tweets on Twitter. This helps in promoting traffic on websites.
Companies use social media platforms to promote traffic on their websites and enhance their websites’ rankings on search engines. They have to use relevant and appealing postings on social media which can attract viewership. Companies use Google rank tracker to track the website rankings on Google after various social media postings.
- Social media postings are interoperable. Postings placed on one social media platform can be used on other social media platforms. A video of YouTube can be shared on Facebook, and a user can tweet on Twitter and share the link of Facebook posting or YouTube video. Hence, a piece of information can be used to promote traffic on multiple social media platforms and subsequently to the company’s website. Companies have to use multiple social media platforms in sync with search engines’ search algorithms, keywords, keyword phrases etc. Companies use search engine rank tracker to keep track on websites’ fluctuating rankings.
- Mobile compatibility: In the recent past, mobiles have become very popular across the world. Smart phones have become cheaper and masses have started using smart phones and mobile internet. Many countries have 4G mobile Internet services and few countries are preparing to migrate from 4G Internet services to 5G Internet services.
This has created a new and very huge market for website owners and online marketers. Many people prefer to search on their smart phones, hence website owners and online marketers will have to make their websites mobile compatible to get more viewers.
Social media and m-commerce are latest trends in online business. Online marketers and website owners have to address these latest trends consciously to get higher website rankings and viewership.