Content planning should be one of the most important touchpoints in the creation process. Using a content planner gives you detailed information to share with your writers, content owners, and marketing team. Content creators can use a content planner to ensure their content is aligned with your campaign objectives. Here are some tips to help you use a content planner:
First, review your business goals. Determine the best ways to promote your products. For example, if you want to build brand awareness, you might write a blog about a product or service. Or, if you want to establish thought leadership, write a blog post on a current issue or trend. Once you’ve determined your goals, meet with your sales team and brainstorm ways to accomplish your goals through content. You’ll have a much better idea of what type of content will help you reach those goals.
Organize the information in the content planner so you can create different types of content in the future. Creating a numbered sequence of steps will aid you in identifying different types of content. A content planner should also allow you to track the information you’ve generated, which will promote accountability and clarity. When creating content, you’ll have the perfect starting point for creativity and get your work done quickly. In the end, a content planner can make your life easier!
The Content Planner also comes with a special section called ‘On Your Radar.’ It allows you to plan content for upcoming holidays and trends. For example, you can start planning content for Valentine’s Day months before it hits the calendar. This way, you’ll be able to prepare your content ahead of time and still be in sync with your business goals. When your content calendar is complete, you’ll be able to compare the results of your content marketing campaign.
Content planning also saves time. Without a plan, you could waste precious time and resources. You could have blog posts that don’t connect to your marketing goals or vice versa. Instead of writing haphazard blog posts, you can use a content planner to schedule your posts and create a strategy around them. You can also schedule content based on your marketing campaign. So, if you’re a blogger, you should treat your blog as a business!
Use a content planner that has an area for listing specific personas and a link to your content brief. You can include SEO keywords, the word count, and what you’re going to talk about in your content. With a content planner, you’ll have a better idea of what your audience wants to know. The Heart and Soul Digital Facebook group can help you plan content. The group is supportive and smart. It’s a great community to join if you’re new to digital marketing.
Choosing a content planner is not as hard as you might think. You can even use a spreadsheet to create your plan. There are different types of content planners available, but all of them offer many useful features. In addition to a content calendar, you can also create a project plan using a collaboration app called Notion. Then, you can use your content calendar to organize your team and populate it. You can create a content calendar with different types of columns, rows, and days.