Due to the general confusion between the terms of advertising agency and marketing agency, we will clarify them in this post. A marketing agency deals with the entire process from the beginning of a project: market research, competition research, pricing, evaluation of customer satisfaction, or a study of sales trends.
The job of an advertising agency is to promote a specific product or brand through traditional means of communication and also online. Their job is basically to position the product in the minds of customers.
As we can see, the difference is clear. The digital marketing agency Thailand offers a much more global service that also includes the own promotion of advertising agencies.
How Is The Procedure Of Work In A Digital Marketing Agency?
Every client is a world, but so is every digital marketing agency. Each one will act as it sees fit with its potential clients, but in general terms, we can say that each time a lead enters, the steps carried out are as follows:
Contact With The Client Is Established
The client will have found the company browsing the internet through a directory or on the recommendation of another person. Be that as it may, a contact is established to find out the type of company in front of you and, then, specify what services are needed.
Study And Analysis Of The Company And Its Need
The characteristics of the company are studied to satisfy its needs. It is about determining a marketing plan with achievable objectives and identifying all the opportunities that you can benefit from with the established budget.
Commercial Proposal
A personalized proposal is elaborated, detailing the actions that will be carried out in a given time. Usually, the digital marketing agency meets personally with the possible client to solve doubts or tie the last fringes.
Development And Implementation Of The Campaign
Once the commercial proposal is accepted, the marketing company gets down to work. It usually begins with tasks that will serve as a basis for others to start solidly.